Selena Shen

Selena Shen is the Chief Marketing & Communications Officer at Lead. 

Selena is responsible for the company's reputation, brand, and narrative. She oversees corporate and executive communications, content strategy, developer experience, and product marketing. 

Before Lead, Selena built and led the media strategy team at Amazon Web Services, driving proactive storytelling on cloud and AI. Previously, she was Director at Brunswick Group, and served as Chief of Staff to the Chair of its China business. Working across Brunswick's San Francisco, Beijing, Shanghai, and New York offices, Selena advised clients in technology, financial services, and philanthropy on reputational matters spanning geopolitics, crises, and M&A. Her earlier experience includes Glover Park Group and Crain's New York Business. 

Selena holds a Bachelor of Science in Media, Culture & Communication from New York University.

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